#earned media

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#earned-media
Adweek
1 month ago
Marketing

What to Do Next When Your Brand Gets Surprise Earned Media

Leveraging unexpected brand mentions like Applebee's in popular TV shows requires a strategic and innovative marketing approach. [ more ]
MarTech
1 month ago
Marketing

Why startups need more than just press releases | MarTech

PR involves more than just press releases; includes crisis communications and earned media for brand success. [ more ]
Forbes
1 month ago
Media industry

Council Post: Why Earned Media Is The Force Multiplier For Sales And Marketing

Earned media fuels the communications ecosystem through credibility and reach, impacting brand awareness and business growth significantly. [ more ]
Entrepreneur
2 months ago
Marketing

What CEOs Need to Know About the True Power of Earned Media | Entrepreneur

Earned media significantly impacts brand credibility, visibility, and engagement, often overlooked by C-suite members. [ more ]
Digiday
3 months ago
Marketing

'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics

Marketers facing challenges post Google's third-party cookie change
Farmer's Fridge using non-traditional marketing strategies like point of purchase media buying [ more ]
Forbes
4 months ago
Marketing

Council Post: The Earned Media Model Has Changed: How Brand Leaders Can Work Smoothly With Influencers

The earned media landscape has changed significantly due to factors such as deregulation, the rise of the internet, and declining sales.
Traditional news outlets are now more reliant on decentralized freelancers and may not be the best channels for earned media efforts. [ more ]
Adweek
1 month ago
Marketing

What to Do Next When Your Brand Gets Surprise Earned Media

Leveraging unexpected brand mentions like Applebee's in popular TV shows requires a strategic and innovative marketing approach. [ more ]
MarTech
1 month ago
Marketing

Why startups need more than just press releases | MarTech

PR involves more than just press releases; includes crisis communications and earned media for brand success. [ more ]
Forbes
1 month ago
Media industry

Council Post: Why Earned Media Is The Force Multiplier For Sales And Marketing

Earned media fuels the communications ecosystem through credibility and reach, impacting brand awareness and business growth significantly. [ more ]
Entrepreneur
2 months ago
Marketing

What CEOs Need to Know About the True Power of Earned Media | Entrepreneur

Earned media significantly impacts brand credibility, visibility, and engagement, often overlooked by C-suite members. [ more ]
Digiday
3 months ago
Marketing

'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics

Marketers facing challenges post Google's third-party cookie change
Farmer's Fridge using non-traditional marketing strategies like point of purchase media buying [ more ]
Forbes
4 months ago
Marketing

Council Post: The Earned Media Model Has Changed: How Brand Leaders Can Work Smoothly With Influencers

The earned media landscape has changed significantly due to factors such as deregulation, the rise of the internet, and declining sales.
Traditional news outlets are now more reliant on decentralized freelancers and may not be the best channels for earned media efforts. [ more ]
moreearned-media
The Drum
6 months ago
Marketing

Dove turned its back on beauty filters. Literally. Here's why

Dove and Ogilvy UK win the Social Media category and Chair Award at The Drum Awards for PR
Dove's #TurnYourBack campaign successfully fought against the harmful 'Bold Glamour' TikTok filter and garnered over 1 billion in earned media [ more ]
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